DFC ERGO Overall health Insurance policies Ltd., formerly known as Apollo Munich Wellness Insurance provider, has declared the start in their new model marketing campaign Undesirable Information Good News’. The marketing campaign capabilities actor Nawazuddin Siddiqui and talks about the acquisition of Apollo Munich by HDFC Ltd. in the final Insurance policy sector as well as the means it will eventually advantage the present as well as the new shoppers of HDFC ERGO Overall health.
Conceptualized by Mullen Lintas, the Negative News - Good News’ campaign builds a narrative through two marketing campaign movies close to patients who may have encountered health and fitness emergencies. The video clips characteristic Nawazuddin in a double function as two distinct journalists 1 who reports the Badnews for youunfortunate functions that folks must face because of a wellbeing emergency and another who counters him to deliver the Good News’ of Apollo Munich (now being renamed to HDFC ERGO Health and fitness) as well as the vast suite of Advantages which might be now accessible to the customers, due to the acquisition. Full of humour, the video clips close With all the tagline India is Now Feeling Far better’ to focus on Apollo Munich’s know-how and HDFC’s rely on.
Commenting over the launch of your campaign, Anuj Tyagi, MD & CEO, HDFC ERGO Well being Insurance Ltd explained, The acquisition of Apollo Munich Health and fitness Coverage by HDFC Ltd., led to your generation of a whole new entity, HDFC ERGO Wellbeing Insurance. This merger will present substantial Added benefits to our current & prospective shoppers. Believe in, Transparency and Fairness throughout all stakeholders are in the Main of the entire HDFC Team and is also a assure by HDFC ERGO Overall health Management to every one of our policyholders. Additional, most of HDFC ERGO General’s greatest techniques, including 10,000+ cashless network hospitals, market foremost turnaround time for cashless declare settlement, seamless online coverage issuance and 24x7 customer support helpline are now being adopted by HDFC ERGO Wellbeing to provide a substantially better practical experience to all our buyers. Our new TVC has become strategically executed to be certain clients are created perfectly aware about the advantages this acquisition has to offer them. We hope to deliver this Excellent news’ and make our existing & new prospects really feel far better.
Azazul Haque & Garima Khandelwal, CCO, Mullen Lintas explained, Our job was to create a substantial affect marketing campaign to convey the most significant news usually Insurance coverage of Apollo Munich becoming renamed to HDFC ERGO Health and the advantages this acquisition will provide into the buyers. We needed provide the model a singular strategy and place out a clutter breaking campaign. The starting point was that individuals only think about Overall health Coverage whenever they encounter any an unlucky incident associated with wellbeing about them. And to convey this information, we roped in Nawazuddin Siddiqui. Thus the campaign idea of Bad Information Good News’ was born. We're confident this marketing campaign would do just that in addition to Make a robust resonance of HDFC ERGO Well being with Health and fitness Insurance plan.